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What is Google Ads Search Advertising?

What is Google Ads Search Advertising?

What is Google Ads Search Advertising? Well, it’s just another way of advertising. Similar to TV ads or radio ads. Now, with the internet, we have online ads.

Google is a search engine to which people worldwide turn to for information, products and much more. We type in what we want to search for and Google provides us with lists of links to websites and webpages relevant to what we were looking for.

Google is the most used search engine – it’s not surprising that there is the option to have Ads on it. Why? With such a high number of searches, it profits both Google and business owners.

Different types of Google Ads

Google Ads are of four kinds: display ads, search ads, video ads, and app ads. We’re going to be talking in this post about search advertising which appears in Google’s search results pages and its search network.

What is Google Search Network? Well, it’s basically Google Shopping, Google Maps, and some other search sites. However, most of the ads will appear in the search engine’s result pages.

Organic Results vs Paid Results

So, as you might know, when you search for something on Google – you get pages of lists that match your search. Most of those results are organic search results – or, free results. You don’t need to pay anything to be listed there – just have high-quality content that matches what the user is looking for.

However, at the top and at the bottom of search result pages (SERPs) there are also some different kind of results. Some of these are the paid ads.

How can you tell the difference between free and paid results real quick? Ads have a tag that says “Ad”. Pretty basic and clear!

Should I use Google Ads Search Advertising?

You don’t have to if you don’t want to. You can get listed on Google’s organic results for free with high-quality content.

However, to rank high in organic results takes a bit of time. Although it is free – and not difficult, it can be a long process.

With Google Ads Search Advertising you get listed instantaneously in search results and are highlighted to stand out from organic results. This gets you instant visibility and a sort of “high ranking”.

So, it really depends on your goals, budget, and marketing strategy. With Google Ads Search Advertising you can aim to increase your sales, leads, website traffic, product and brand consideration, brand awareness and reach, or app promotion. Here you can find out more about how to advertise on Google.

How much does Google Search Ads cost?

Google Ads work in an interesting way – as an auction.

So, let’s imagine you and your competitor both decide to advertise on Google and target the same keyword. You will both be bidding on a keyword for your ads to show up in results when a user searches for that keyword.

You create beautiful high-quality and compelling ads that are relevant to your audience. Your competitor rushes and creates poor quality ads that almost miss their audience. You will end up winning the bid and show up above your competitor, and end up paying less.

The average bid on keywords is between R8 and R20. Some go lower, while other luxury keywords or highly competitive ones, can reach up to a few hundred rand – per click. So, when a user clicks on your ad that’s the price you will be charged.

Google Search Ads have the highest conversion rates among all their advertising offers and are considered to be intent advertising.

How do I start with Google Ads Search Advertising?

You will first need to set up an account on Google Ads. From here it’s a matter of knowing how to use the Google Ads platform to create the best compelling ads that reduce your cost-per-click (CPC) with achieving great quality scores and bring conversions.

Or, you can let us here at Codepilot do all the heavy lifting. While you can focus on providing the best information, services or products that your brand offers.

We’re experts in Google Ads, so why not? Get in touch with us today.

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