If you are unfamiliar with PPC Marketing then you have been missing out! Pay Per Click advertising will give your company the competitive edge and help you to gain valuable market share…
Pay Per Click (PPC) is a form of digital marketing that allows users to present adverts to potential customers based on search terms, categories and other targeting criteria. It is the fastest way to gain targeted, high quality traffic to your website and is recommended as a tool to use in conjunction with Search Engine Optimisation (SEO). Advertising directly to search engines such as Google on the AdWords PPC Platform works by giving the advertiser the ability to bid on keywords or keyphrases as well as ad placement when a user searches for information or services related to their offering.
Failure to plan is planning to fail. Keyword research for any AdWords Campaign is crucial. We find the highest converting keyphrases with the lowest Cost Per Click to use in our AdWords Campaigns.
Understanding what digital marketing efforts your competitors are implementing can give you the edge you need. We analyse your competitor’s campaigns and keywords to get the best results.
We implement conversion tracking to gain insight into how your target audience is interacting with your brand so we can constantly improve. Set goals, smash them, set new goals.
Having a digital strategy will give your campaigns a focus point. Our team will help you assess your goals and apply a long term and short term strategy that is both realistic and ambitious.