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Google AdWords PPC Explained

What is Pay Per Click?

PPC or Pay Per Click advertising is a paid for marketing platform made available to internet advertisers to create adverts that will show up on search engines when specific keywords or phrases are searched for. Simply put, PPC is the ability to purchase clicks or traffic to visit your website based on search phrases.

Why is PPC valuable to your business?

In South Africa over 56% of the population make use of Google and other search engines to find products or services. If your website is not ranking on the first page of Google, for example via Search Engine Optimisation, then how will potential customers find out about your services? Gone are the days where customers open up traditional directories to search for business services. Picture it like having a beautifully designed billboard on a road that has not seen traffic for years. Seems a waste of money to buy the billboard, right? That’s where Google AdWords comes in. If you want to rapidly see results that can be measured and monitored, then this is the correct advertising channel for you. Within 24 hours your campaigns will be up and running, generating valuable leads and traffic to your website.

If you are interested in Google AdWords Management Services, please feel free to give us a call and get a FREE quotation today.