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Google AdWords Management Services

Google Ads Pay Per Click (PPC) & SEM
Google Ads Management Service

We are a Certified Google Partner.
If Google trusts us to help companies grow, why wouldn’t you?

Our Google Ads (AdWords) Campaign & Account Management Service has helped over 150 companies worldwide to boost sales. We may be Johannesburg based but we are globally respected.

What is Google Ads or AdWords?

Google AdWords now known as Google Ads is the search engine Google's pay-per-click or PPC advertising solution. If you would like to know more about it, you can read more here

Why Use Google Ads?

In 2019, your business definitely should be taking advantage of the Google Ads Platform. Below we have outlined some of the top reasons.

Combine Google Ads with search engine optimisation and dominate your industry now. Check out our SEO services and get in touch with an SEO company that achieves results

  • Google Ads audience size and reach is incomparable.
  • Google Ad Campaign success is easily measurable.
  • It is an incredibly flexible form of advertising.
  • Google Ads audience targeting makes finding new customers easy.
  • The turnaround time to launch a campaign is very fast.
  • Search results appear above organic SEO results.
  • Ability to easily set budgets and campaign spend.
  • Google Ads compliment other marketing efforts
  • Remarketing is unrivalled.
Google Ads PPC

Google Ads Search Campaign

Search campaigns are considered to be the best option for capturing intent.

According to research, this form of advertising has the highest return on investment. Globally.

The concept behind search campaigns is easy to understand. A user enters a keyword on Google and if it matches your keyword targeting, they see your ad. Obviously, this is an over simplification of the process, but you get the gist of it.

A well crafted ad campaign with excellent keyword and audience targeting will nett your business great returns.

If you would like to learn more about Search Advertising, click the link below.

Dive Deeper into Google Search Ads

Google Ads Display Campaign

Display advertising is considered to be more about brand awareness. But is it?

The answer is, it depends. Let’s start with what Display Campaigns are.

Display campaigns are campaigns designed to show on one of Google’s partnered networks. Meaning, your advert banner pops up on other company websites.

If you, for example, visited YouTube. And whilst watching your chosen content. Your are presented with a banner advertisement. This means, you have been part of a targeted audience using display advertising.

Now, depending on how good that campaign was, you may have taken action and clicked the banner. Or closed it and continued watching.

This type of advertising is great at creating brand awareness. But, when combined with Remarketing, can be an excellent way at driving conversions.

If you would like to dive a bit deeper into how you can benefit from display advertising, click the link below.

Dive Deeper into Display Ads

In 2019, what type of Google Ads should you use?

The Google Ads Platform offers a wide variety of campaign types.

These campaign types are designed to target specific audiences, device types or intent.

Whether your business is an eCommerce shop, a plumbing business or a publicly traded company. Google Ads has you covered.

If you have a few minutes (and audio available), why not watch the video below to gain better insight into how Google Ads can work for you. Or get in touch with one of our Google Ads specialists now on 010 003 0717

What about Google Ads Remarketing?

If you haven’t heard of Remarketing then you are missing out.

Remarketing is one of the most powerful tools in a Google Ads specialist’s toolbox.

Let’s take this scenario. I decide to use Google to search for some new running shoes. I enter my search and click through to your website.

Once on your website, I browse around to find the shoes I like but I fail to convert.

For whatever reason, I decide to leave your website. Wouldn’t it be great if you could target me as a user with a tailored ad to get me to purchase your running shoes? With Remarketing, you can!

Remarketing allows you to generate lists of users based on their browsing on your website. Meaning, you can target users who already have shown interest in your product.

This is a simple example of how powerful Remarketing is, but I think you get how it can quickly give you the edge over your competitors.

 

Google Partner
Certified AdWords Specialists
Click-Through Rate Optimisation

So why is it important to hire the right Google Ads Management Team?

In order to have a successful Google Ads (AdWords) campaign you need a team who understands the data. Makes consistent changes. As well as understand the sales funnel in order to make the right decisions.

Without these key skills, your Google Ad Account is most likely wasting money.

What is included in our Google Ads Service?

  • Keyword research and planning.
  • Remarketing audience list generation.
  • Competitor paid advertising analysis.
  • Keyword gap analysis.
  • Negative keyword list creation and sculpting.
  • Ad variation testing and optimisation.
  • Landing page optimisation and conversion improvement.
  • Conversion tracking and reporting.
  • Sales funnel keyword prioritisation and bid modification.
  • CTR (Click-Through Rate) optimisation.
  • Quality score improvement and optimisation.
  • Location specific audience targeting.
  • Keyword performance monitoring and adaptation.
  • Demographic bid modification and targeting.
  • Ad schedule optimisation.

What makes our agency different?

The Sales Funnel. That's What.

Many Google Ads companies in South Africa and internationally claim to provide high ROI (Return on Investment) with their campaigns. But there is a fundamental piece of the puzzle missing from their strategy. 

That is understanding and targeting based on the Sales Funnel.

Think about it. When you want to buy a vehicle for example. What are the phases you go through before making a purchase? Let’s take a quick look.

  1. Awareness: The user becomes aware of the need for a particular service or product. This is the top of funnel phase.
  2. Research: The potential customer begins researching information on the desired product. This is the middle of the funnel phase. Tip: This phase is great for brand awareness and content articles.
  3. Intent: During this phase, a potential customer becomes a customer. Understanding this phase is critical in ensuring the success of any Google Ads campaign.

As you can see, the sales funnel is a critical part of our Google Ads Campaign strategies. Combining our skillsets with this understanding sets us apart from the majority of competitors. We’re just on a whole different level.

The Sales Funnel

Get in touch

If you are ready to take the next step or just need some Google Ads advice, get in touch and connect with us online.

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 Call Now! +2710 003 0717

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